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Business Analysis Product introductions and modifications are commonly inspired by simple motivations. For example, an enterprise may be experiencing competitive pressure to improve on a product. Perhaps current economic conditions are causing businesses to increase customer value in the products. A business may wish to enter into a new market. New or changed government regulations may required modifications to products, or perhaps even expose opportunities for additional products. Once rudimentary products and features are identified that may address the business drivers, what assurance (beyond our own intuition) do we have that these features will satisfy our needs? In order to provide validation, Inish performs a market validation of the features to ensure the correct feature and attribute mix for the products.

AnalysisPlus™ Business Analysis Services

To best provide the business requirements Inish provides these primary services:

1. Business & Strategic Assessment

This service documents high-level business objectives and current strategies for achieving those objectives.

2. Market Assessment & Validation

What are the desired attributes of the system? How important are product attributes and features to individual market segments? Product success relies on understanding what your customers' desire in terms of products. Does your opinion of what the customer wants coincide with actual customer desires?

To demonstrate the correlation between perceptions and customer desires a perception analysis is useful. To determine the value of various features, Inish typically asks your marketing managers and selected customers to rate the value of various product attributes and features and rate the features on a 1 to 10 scale, 1 being a feature with no perceived value, and 10 for those features that are absolutely essential. The results are then tabulated and displayed in a graphical representation similar to the example in Figure 2. The unique graphical representation allows for a quick overview of how important the features are to each of your market segments.

This information can then be used to provide verification that the perceptions regarding potential products and features within the company correlate to some degree with the perceptions of your customers.